2RE
53ca1fb834
Static HTML/CSS/JS portfolio for the design studio 2RE03: locally vendored Bootstrap 5.3.3, self-hosted Inter + Space Grotesk fonts, six pages, Collins-style scroll-snap carousels, a case-studies index with 10 detail pages, and a Web3Forms contact form.
61 lines
2.7 KiB
Markdown
61 lines
2.7 KiB
Markdown
# Product Context - 2RE03 Portfolio Site
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> Why this project exists, how it should work, and the experience it should
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> create. Last updated: 2026-09-10.
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## Why It Exists
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2RE03 needs a public, client-facing portfolio. Today the material lives in loose
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reference files. A dedicated site gives the company a single place to present
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work, explain capabilities, and be contacted.
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## Problems It Solves
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- Prospective clients can't currently browse the body of work in one place.
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- The breadth of capability (not just web design) isn't communicated.
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- There's no clear path from "interested" to "contact us".
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## Audience
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Prospective clients who need design work - especially web design - across a wide
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range of industries.
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## How It Should Work (UX Goals)
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- Quickly communicate: who 2RE03 is, what it does, and what its work looks like.
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- Gallery-forward browsing by category, with short captions.
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- Web design leads, but all five categories are visible and credible.
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- Fast, lightweight, readable on mobile and desktop.
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## Tone & Voice (IMPORTANT - anchors all copy)
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**Current direction (updated 2026-09-10):** more **professional**, and it should
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read as a **team** ("we") rather than a lone freelancer - while keeping an edge.
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The original avocado-hipster tagline (from `refrence/index.html`) is **retired**
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(no longer used on the homepage).
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Carry through:
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- **Confident and professional**, but never stiff or corporate.
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- **Team voice** - "we", a studio/team.
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- **A little edgy and wry.** Dry humor; willing to poke fun at design-industry
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clichés - but the joke never gets in the way of the point.
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- **Concise.** Short, punchy lines.
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- **Substance underneath.** `refrence/2re03text.html` frames each project as a
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*functional problem* with a purpose ("Each model was built for practical
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use."). Blend a wry headline with plainspoken, craft-focused body copy.
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- **Avoid** corporate buzzword soup and overblown sales language.
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- **No em dashes.** They make copy read as AI-generated. Use commas, colons, or
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parentheses, or restructure the sentence instead.
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**Voice summary:** *Sharp, professional, team-voiced, with a wink.*
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## Content Model (proposed)
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- **Categories / "series":** Logos, Web Design, App Design, Print Design, 3D
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Modeling, Words.
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- **Per work item:** image + optional short caption/title.
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- **Per category:** title, one-line caption, image gallery, and a short
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tone-matched blurb.
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## Proposed Site Sections
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1. Hero / landing (name + tagline, tone-reference inspired).
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2. Case Studies (Collins-style typographic index + detail pages).
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3. Work / portfolio (category galleries).
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4. About (company story; no individual attributions).
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5. Services (web design first, then broader design capabilities).
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6. Contact.
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