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45 images converted with cwebp (long side capped at 1600px; -q 82, or -q 90 -alpha_q 100 when transparent) and 97 references repointed across 13 HTML files. printtiresad.png stays PNG because every WebP encode of it came out larger. Verified: 0 missing references, 0 unreferenced files, all 45 WebP files decode, all 16 pages balance and serve 200, and the before/after width/height ratio-hint sets are identical. NOTE: the published site must be redeployed for the new assets to go live.
126 lines
5.8 KiB
HTML
126 lines
5.8 KiB
HTML
<!doctype html>
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<html lang="en">
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<head>
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<meta charset="utf-8">
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<meta name="viewport" content="width=device-width, initial-scale=1">
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<title>Urban Moto | Case Study | 2RE03</title>
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<meta name="description" content="Urban Moto case study: print design and art direction for a motorcycle magazine, by 2RE03.">
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<meta name="theme-color" content="#2ee666">
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<link rel="stylesheet" href="../css/bootstrap.min.css">
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<link rel="stylesheet" href="../css/style.css">
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</head>
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<body>
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<a class="visually-hidden-focusable" href="#main">Skip to content</a>
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<header class="site-header" data-bs-theme="dark">
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<nav class="navbar navbar-expand-lg" aria-label="Primary navigation">
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<div class="container">
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<a class="navbar-brand" href="../index.html">2RE03</a>
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aria-controls="primaryNav" aria-expanded="false" aria-label="Toggle navigation">
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<div class="collapse navbar-collapse" id="primaryNav">
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<ul class="navbar-nav ms-auto mb-2 mb-lg-0 align-items-lg-center">
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<li class="nav-item"><a class="nav-link" href="../index.html">Home</a></li>
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<li class="nav-item"><a class="nav-link active" aria-current="page" href="../case-studies.html">Case Studies</a></li>
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<li class="nav-item"><a class="nav-link" href="../work.html">Work</a></li>
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<li class="nav-item"><a class="nav-link" href="../about.html">About</a></li>
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<li class="nav-item"><a class="nav-link" href="../services.html">Services</a></li>
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<li class="nav-item"><a class="btn btn-brand ms-lg-3 mt-2 mt-lg-0" href="../contact.html">Start a project</a></li>
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</header>
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<main id="main">
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<section class="hero hero--compact hero--image" style="--hero-image: url('../img/hero-urban-moto.webp')">
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<div class="container">
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<p class="eyebrow eyebrow-ink mb-2">Case Study · Print Design</p>
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<h1>Urban Moto</h1>
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<p class="hero-lead mb-0">Art direction, editorial, and print design for a motorcycle magazine.</p>
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</div>
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</section>
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<section class="section">
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<div class="container">
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<div class="row g-4 g-lg-5">
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<div class="col-lg-7">
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<div class="row row-cols-1 row-cols-sm-2 g-3">
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<div class="col">
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<figure class="card-work card-work--frame mb-0">
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<img src="../img/printtiresad.png" alt="Urban Moto print advertisement" width="800" height="600">
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</figure>
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</div>
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<div class="col">
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<figure class="card-work card-work--frame mb-0">
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<img src="../img/printkincaidad.webp" alt="Urban Moto print advertisement" width="800" height="600">
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</figure>
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</div>
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<div class="col">
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<figure class="card-work card-work--frame mb-0">
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<img src="../img/printmacchiariniad.webp" alt="Urban Moto print advertisement" width="800" height="600">
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</figure>
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</div>
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<div class="col">
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<figure class="card-work card-work--frame mb-0">
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<img src="../img/writtenearplugs.webp" alt="Urban Moto print advertisement" width="800" height="600">
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</figure>
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</div>
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</div>
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</div>
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<div class="col-lg-5">
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<h2 class="h4">The problem</h2>
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<p>Print lives or dies on the page. Urban Moto needed a full editorial pipeline (guest articles, photography, ad submissions, and custom client ads) that all felt like one publication, on a
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production schedule that doesn't wait for inspiration.</p>
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<h2 class="h4 mt-4">What we did</h2>
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<ul>
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<li>Art direction</li>
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<li>Guest articles</li>
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<li>Managing photography and art submissions</li>
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<li>Custom ad design for clients</li>
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<li>Pre-press and production</li>
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</ul>
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<div class="d-flex flex-wrap gap-2 mt-2">
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<a class="btn btn-outline-brand" href="../case-studies.html">All case studies</a>
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<a class="btn btn-outline-brand" href="../work.html">Full portfolio</a>
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</section>
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<div class="col-md-5">
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<span class="footer-brand">2RE03</span>
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<p class="mt-2 mb-0">Design, writing, and code for the web and everything around it.</p>
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</div>
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<h2 class="h6 text-uppercase text-white mb-3">Explore</h2>
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<li><a href="../index.html">Home</a></li>
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<li><a href="../contact.html">Contact</a></li>
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</ul>
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<div class="col-6 col-md-4">
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<h2 class="h6 text-uppercase text-white mb-3">Start something</h2>
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<p class="mb-3">Tell us what you're making and we'll take it from there.</p>
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<a class="btn btn-brand btn-sm" href="../contact.html">Get in touch</a>
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</div>
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<hr class="border-secondary-subtle mt-4">
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<p class="small mb-0">© <span data-year>2026</span> 2RE03. All rights reserved.</p>
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