Case Study · Logo & Identity
Silver Lining
A mark that had to carry a name and a feeling, and bring the right clients through the door.
The problem
Some names hand you an image; this one did. The challenge was using it without turning the logo into a cliché, keeping the feeling, losing the pun. It also had a job to do: help a high-end retreat attract the right clients.
What we did
- Mark development and refinement
- Typography and lockups
- Scaling and legibility tests
- Versions for different contexts
See more of the work.
Full portfolio